Dr Oetker Professional 2022

Still in the midst of a global pandemic Dr Oetker Professional contacted us to create a new suite of images that could be used to sell in products to specific channels.

Locations such as School and Hospital canteens, Business and Industry and Leisure Environments. Such locations were incredibly difficult to achieve access, the world was still an incredibly cautious place. To overcome these challenges we set about finding images of these locations on photo stock websites and had them printed onto a Matt Vinyl large enough to use as a backdrop to table top shots in the studio.

Its always challenging when using a flat image as a background; we need to overcome the lack of depth by placing in props such as chairs and plants to give the feeling of a foreground, middle and background. Its also important to match the lighting closely to the stock images to ensure the new image is convincing enough to the eye; lighting must be similar in intensity, direction and tone.

We were really happy with the outcome. We managed to achieve images that were virtually impossible under the circumstances. The brand now had assets to use in sales pitches showing their products in the potential customers natural environment.

Take a look at some of the images we achieved in Studio below. Photography by Ryan Fitzpatrick, Food Styling by Rob Barker